European Underwear Trends in 2024
Underwear is part of Apparel and includes a number of sub-sectors such as Hosiery. You may also be interested in Clothing Accessories and Sportswear.
European Underwear Sales are projected to decline to €4.5 billion by 2028, down from €5.8 billion in 2023, marking an average annual decrease of 2.8%. This trend reflects a broader downward shift in the market, which has seen a yearly decline of 3.6% since 2019. France emerged as the leader in European Underwear Sales in 2023, with revenues reaching €1.7 billion. Germany, Italy, and Portugal followed in second, third, and fourth place, respectively. Notably, Bosnia and Herzegovina experienced a 5.7% year-on-year increase in underwear sales, contrasting sharply with Cyprus, which saw a 10.2% decline annually since 2019.
Top 10 countries
In 2024 major markets in the Underwear Industry were:
World Underwear Market Data and Forecasts
How much the Underwear industry is expected to grow to 2028?
World Underwear Top Rankings
Global Underwear Statistics
- Underwear Import 189 countries (Africa, Asia, Sub-Saharan Africa...)
- Underwear Export 154 countries (Asia, Latin America, Middle East...)
- Hosiery Import 190 countries (Africa, Sub-Saharan Africa, Asia...)
- Hosiery Export 160 countries (Asia, Latin America, Middle East...)
- Apparel Import 193 countries (Asia, Africa, Sub-Saharan Africa...)
- Lingerie Import 183 countries (Africa, Sub-Saharan Africa, Asia...)
- Apparel Export 189 countries (Asia, Africa, Latin America...)
- Cotton Consumption 169 countries (Europe, Northern Europe, Western Europe...)
- Lingerie Export 129 countries (Europe, Asia, Latin America...)
- Underwear Sales 41 countries (Europe, Southern Europe, Eastern Europe...)