Key Market Indicators
Italian Underwear Sales are projected to plummet from €845 million in 2023 to approximately €295 million by 2028, reflecting an annual decline of 16.6%. This trend marks a continuation of the market's downturn, which has seen a yearly decrease of 9.2% since 2013. In the 2023 rankings, Italy held the third spot, with Germany leading the pack at €845 million. Following Germany, Italy, and Portugal secured the second, third, and fourth positions, respectively.
