Key Market Indicators
British underwear sales are projected to plummet, reaching approximately €27 million by 2028, down from around €65 million in 2023. This marks an average annual decline of nearly 14%. Since 2013, the British market has experienced an average yearly decrease of over 8%. By 2023, the UK ranked 14th in the global market for underwear sales, with Lithuania surpassing it at €65 million. Germany, Italy, and Portugal held the second, third, and fourth positions, respectively, in this ranking.
