Key Market Indicators
Romanian underwear sales are projected to hit €274 million by 2028, down from €286 million in 2023. This represents an average annual decline of 0.7%. Since 2013, the Romanian market has experienced a consistent decrease, averaging a 0.5% drop each year. In 2023, Romania ranked sixth in underwear sales, with Bulgaria slightly ahead at €286 million. Germany, Italy, and Portugal held the second, third, and fourth spots, respectively.
