Key Market Indicators
The revenue from the British toy and game market is projected to reach approximately €731 million by 2028, up from around €714 million in 2023. This represents an average annual growth rate of 0.4%. However, this modest growth comes against a backdrop of a declining market. Since 2013, the British toy and game sector has seen an average yearly decrease of 0.4%. In 2023, the United Kingdom ranked third in Europe in terms of market revenue. The Czech Republic led the rankings with similar figures to the UK at roughly €714 million. Spain followed closely behind in the fourth position.
