Key Market Indicators
Italian Toy and Game Revenue is projected to decline to €417 million by 2028, down from €487 million in 2023. This represents a year-on-year compound annual growth rate (CAGR) decrease of 2.5%. The Italian market has seen a consistent downturn since 2013, with a yearly average decline of 1.2%. In 2023, Italy ranked sixth in the European market for toy and game revenue. Leading the market, Austria topped the list with revenues also at €487 million. The Czech Republic, the United Kingdom, and Spain followed in the second, third, and fourth positions, respectively.
