Key Market Indicators
The Portuguese toy and game market is projected to reach €18.6 million by 2028, up from €14.1 million in 2023. This represents an average annual growth rate of 3.9%. Since 2013, the market has seen a significant increase, growing by 25.7% year on year. In the current year, Portugal holds the 19th position in the global ranking for toy and game revenue. Greece narrowly leads Portugal with €14.1 million in revenue. The top three spots are occupied by the Czech Republic, the United Kingdom, and Spain, respectively.
