Key Market Indicators
Bulgarian Toy and Game Revenue is projected to hit €460 million by 2028, rising from €353 million in 2023. This marks an average annual growth rate of 4.2%. Since 2013, the Bulgarian market has shown significant upward momentum, expanding at an average yearly rate of 9.1%. In 2023, Bulgaria ranked seventh in the European market for toy and game revenue. Italy led the rankings with €353 million, while the Czech Republic, the United Kingdom, and Spain secured the second, third, and fourth positions, respectively.
