Key Market Indicators
Poland's toy and game revenue is poised for significant growth, projected to hit €406 million by 2028. This marks an increase from approximately €340 million in 2023, with a compound annual growth rate (CAGR) of 2.8%. Since 2013, Poland's market has seen a consistent year-on-year growth rate of 6.6%. In 2023, Poland ranked eighth in the European toy and game market. Bulgaria surpassed Poland, matching its 2023 revenue of around €340 million. Leading the market, the Czech Republic, the United Kingdom, and Spain secured the second, third, and fourth positions, respectively.
