Key Market Indicators
Hungary's toy and game revenue is projected to surge to approximately €270 million by 2028, up from around €227 million in 2023, marking a steady annual growth rate of 2.8%. This forecast reflects a consistent upward trend in the Hungarian market, which has seen a 5.3% annual growth since 2013. In 2023, Hungary secured the 10th spot in the European toy and game market rankings. France took the lead with revenues matching Hungary's €227 million. The Czech Republic, the United Kingdom, and Spain followed closely, occupying the second, third, and fourth positions, respectively.
