Key Market Indicators
Romania's toy and game market is projected to surge to approximately €272 million by 2028, up from around €163 million in 2023. This growth represents an average annual increase of 8%. Since 2013, the Romanian market has consistently expanded, boasting an annual growth rate of 13%. In the current year, Romania holds the 11th position globally, having been overtaken by Hungary, which also reported revenues of roughly €163 million. Meanwhile, the Czech Republic, the United Kingdom, and Spain secured the 2nd, 3rd, and 4th spots, respectively, in the global ranking for toy and game revenue.
