Key Market Indicators
Slovenia's toy and game market is projected to see significant growth over the next five years, with revenues expected to hit approximately €181 million by 2028. This marks a rise from the current revenue of about €153 million in 2023, reflecting an average annual growth rate of 2.6%. Since 2013, the Slovene market has experienced a consistent upward trend, increasing by an average of 5.3% each year. Despite this robust growth, Slovenia ranked 12th in the European market for toys and games in 2023. Romania has surpassed Slovenia in the rankings, matching Slovenia's 2023 revenue at around €153 million. Leading the pack in this sector are the Czech Republic, the United Kingdom, and Spain, which hold the second, third, and fourth spots, respectively.
