Key Market Indicators
Italian TV broadcasting revenue is projected to plummet to approximately €3.85 billion by 2028, down from €5.44 billion in 2023. This marks an average annual decline of 5.6%, according to recent industry reports. The Italian market has experienced a consistent downturn since 2013, with an average yearly decrease of 8.1%. In the current rankings, Italy holds the fifth position for TV broadcasting revenue. Spain has overtaken Italy, matching the latter's 2023 revenue figure of €5.44 billion. The United Kingdom, Germany, and Spain occupy the second, third, and fourth spots respectively in the European TV broadcasting revenue hierarchy.
