Key Market Indicators
Polish TV broadcasting revenue is projected to climb to approximately €2.9 billion by 2028, up from around €2.8 billion in 2023. This represents an average annual growth rate of 0.7%. Since 2013, the Polish market has experienced an average yearly increase of 4.4%. In 2023, Poland ranked sixth in terms of TV broadcasting revenue, trailing behind Italy, which also recorded revenues of around €2.8 billion. Leading the rankings were the United Kingdom, Germany, and Spain, occupying the second, third, and fourth positions, respectively.
