Key Market Indicators
Belgium's advertising revenue is projected to decline to approximately €3.5 billion by 2028, down from €3.8 billion in 2023. This represents an average annual decrease of 1.5%. Since 2013, the Belgian market has experienced an average yearly decline of 2.1%. In the 2023 rankings, Belgium held the 10th position, with Sweden surpassing it by reaching €3.8 billion in advertising revenue. Germany, Spain, and France occupied the second, third, and fourth spots, respectively, in the same ranking.
