Over the period from 2013 to 2023, the Advertising and Market Research Gross Value Added (GVA) in Belgium has shown a general upward trend, growing from 1.42 billion euros in 2013 to 1.9 billion euros in 2023. The year-on-year growth has shown variability, including notable dips in 2017 (-1.87%) and 2020 (-5.2%), and significant growth in 2016 (7.72%) and especially in 2021 (19.14%). The five-year compound annual growth rate (CAGR) till 2023 stands at 3.6%.

Post-2023 forecasts predict a continued growth of GVA in the sector, with values expected to reach 2.08 billion euros by 2028. The forecasted five-year CAGR is 1.45%, indicating a more stable and moderate growth rate going forward.

Future trends to watch for:

Integration of advanced analytics and AI in advertising and market research methodologies.
Rising importance of digital marketing and the shift from traditional advertising channels.
Adapting to privacy regulations and data protection laws that potentially impact market research practices.