Key Market Indicators
Poland's advertising revenue is projected to hit approximately €9.6 billion by 2028, up from around €8.5 billion in 2023. This growth represents a compound annual growth rate (CAGR) of 1.9%. Since 2013, the Polish market has experienced a steady annual growth rate of 1.5%. In the 2023 rankings, Poland secured the sixth spot, just behind Italy, which also recorded revenues of €8.5 billion. Leading the rankings were Germany, Spain, and France, occupying the second, third, and fourth positions, respectively.
