The Advertising and Market Research Gross Value Added (GVA) in Poland varied significantly from 2013 to 2023. In 2013, the value stood at PLN 13.91 billion, declining to PLN 12.75 billion in 2014. It saw substantial growth in 2015 with a value of PLN 15.1 billion. Subsequent years displayed fluctuations, peaking at PLN 17.21 billion in 2023. Notably, the last two years witnessed a steady increase in GVA by 2.43% in 2022 and 3.6% in 2023. The compound annual growth rate (CAGR) over the past five years was approximately 2.03%, reflecting moderate expansion.

Future trends to watch for:

Continued growth in digital advertising as more businesses shift their marketing budgets online.
Increasing investment in data analytics and market research to better understand consumer behavior.
Emergence of new advertising platforms such as social media and influencer marketing driving industry growth.
Potential economic fluctuations impacting advertising spend and market research investments.