Key Market Indicators
The advertising revenue in Iceland is projected to hit €120 million by 2028, up from €115 million in 2023. This marks an average annual growth rate of 0.6%. Since 2019, the Icelandic market has seen a yearly increase of 1.7%. In the 2023 rankings, Iceland held the 32nd position, with Bosnia and Herzegovina slightly ahead at €115 million. Germany, Spain, and France took the 2nd, 3rd, and 4th spots, respectively, in the global advertising revenue rankings.
