European Advertising Trends in 2024
Advertising is part of Advertising And Marketing and includes a number of sub-sectors such as Mobile Advertising, TV Advertising, Outdoor Advertising, Printed Advertising and Digital Advertising. You may also be interested in Marketing and Graphic Design.
European advertising revenue is projected to reach approximately €169 billion by 2028, up from around €173 billion in 2023, reflecting a modest compound annual growth rate (CAGR) of 0.3%. Since 2019, the European market has experienced a yearly growth rate of 1.1%. The United Kingdom leads the continent with advertising revenue amounting to €40 billion in 2023. Trailing the UK, Germany, Spain, and France hold the second, third, and fourth positions, respectively. In a notable shift, Cyprus has seen a dramatic year-on-year increase of 33.7% in advertising revenue. Conversely, the Czech Republic has experienced a decline, with a 7.6% decrease annually since 2019.
Top 10 countries
In 2024 major markets in the Advertising Industry were:
Advertising Market Data and Forecasts
How much the Advertising industry is expected to grow to 2028?
Global Advertising Statistics
- Advertising Revenue 60 countries (Europe, Northern Europe, Southern Europe...)
- Employment Income 87 countries (Europe, Southern Europe, Northern Europe...)
- Number Of Enterprises 66 countries (Europe, Northern Europe, Southern Europe...)
- Road Freight Volume 68 countries (Europe, Northern Europe, Eastern Europe...)