Advertising Market Outlook 2024 - 2028

Daily Updated Industry Statistics and Top Emerging Trends about the Advertising Industry

European Advertising Trends in 2024

Advertising is part of Advertising And Marketing and includes a number of sub-sectors such as Mobile Advertising, TV Advertising, Outdoor Advertising, Printed Advertising and Digital Advertising. You may also be interested in Marketing and Graphic Design.

European advertising revenue is projected to reach approximately €169 billion by 2028, up from around €173 billion in 2023, reflecting a modest compound annual growth rate (CAGR) of 0.3%. Since 2019, the European market has experienced a yearly growth rate of 1.1%. The United Kingdom leads the continent with advertising revenue amounting to €40 billion in 2023. Trailing the UK, Germany, Spain, and France hold the second, third, and fourth positions, respectively. In a notable shift, Cyprus has seen a dramatic year-on-year increase of 33.7% in advertising revenue. Conversely, the Czech Republic has experienced a decline, with a 7.6% decrease annually since 2019.

Top 10 countries

In 2024 major markets in the Advertising Industry were:

Advertising Market Data and Forecasts

How much the Advertising industry is expected to grow to 2028?

Forecast: European Turnover of Advertising
Forecast: Turnover of Advertising in the EU28
Forecast: Turnover of Advertising in the EU27 (2020)
Forecast: Turnover of Advertising in the UK
Forecast: Turnover of Advertising in Germany
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Global Advertising Statistics

Global Advertising Industry Database