European Advertising Trends in 2022
Advertising is part of Advertising And Marketing and includes a number of sub-sectors such as Mobile Advertising, TV Advertising, Outdoor Advertising, Printed Advertising and Digital Advertising. You may also be interested in Marketing and Graphic Design.
European Advertising Revenue is expected to reach €178.6 billion by 2026, up from €172.7 billion in 2021. This represents an average annual growth of 0.5%. Since 2016, the market has grown by 0.7% per year. The United Kingdom was the largest market in 2021, with €39 billion in Advertising Revenue. Germany, Spain and France followed, in that order. Cyprus was the fastest-growing market, with a 24.7% year-on-year increase since 2016. Switzerland, on the other hand, saw a 6.7% decrease in the same period.
Top 10 countries
In 2022 major markets in the Advertising Industry were:
Advertising Market Data and Forecasts
How much the Advertising industry is expected to grow to 2026?More in Advertising Industry for 2027
Global Advertising Statistics
- Advertising Revenue 63 countries (Europe, Northern Europe, Southern Europe...)
- Employment Income 84 countries (Europe, Northern Europe, Southern Europe...)
- Road Freight Volume 69 countries (Europe, Northern Europe, Eastern Europe...)
- Number Of Enterprises 67 countries (Europe, Northern Europe, Southern Europe...)