Key Market Indicators
Italian advertising revenue is projected to drop to approximately €9.9 billion by 2028, down from €10.6 billion in 2023. This marks an average annual decline of 1.1%. Since 2013, the Italian advertising market has seen a slight average yearly decrease of 0.3%. As of 2023, Italy holds the fifth position in advertising revenue among European countries. France leads the ranking with revenue of €10.6 billion. Germany and Spain secure the second and third spots, respectively, while France also ranks fourth.