Key Market Indicators
**Portuguese Advertising Revenue to Hit €2 Billion by 2028** Portugal's advertising revenue is projected to reach approximately €2.1 billion by 2028, up from €1.8 billion in 2023. This marks an average annual growth rate of 2%. Since 2013, the Portuguese market has enjoyed a consistent annual growth rate of 2.5%. In 2023, Portugal ranked 17th globally in advertising revenue, with Denmark just ahead at €1.8 billion. Leading the rankings, Germany, Spain, and France secured the 2nd, 3rd, and 4th positions, respectively.