Key Market Indicators
Advertising revenue in Portugal is projected to decline slightly in the coming years, according to a study. The Portuguese market is estimated to reach around €1.4 billion by 2026, down 0.9% on average year-on-year from €1.5 billion in 2021. Since 2013, the market has seen an annual drop of 0.1%. In 2021, Portugal ranked 20th in the global advertising revenue ranking, overtaken by Hungary with €1.5 billion. Germany, Spain and France ranked 2nd, 3rd and 4th respectively.
Portugal Advertising Market Data and Forecasts
How much will Portugal Advertising Market grow to 2026?
More in Advertising Industry for 2028Improve your Knowledge with the latest Indicators and Trends
-
Advertising: Deep Dives Into Evolving Market Dynamics, Industry Trends, and Growth Opportunities
Market dynamics significantly impact the advertising industry. With the rise of innovative platforms and methods of consumer engagement, advertising is no longer confined to traditional mediums. Digital technology, with an emphasis on data analytics and personalized marketing, emerges as the cornerstone of modern advertising strategies, rapidly replacing traditional print and...
Discover more insights -
Advertising Uncovered: Diving Deep into Influential ISIC 743 Market Trends
Like many sectors, the advertising industry is in a state of significant flux due to a variety of both internal and external factors. Core to this transformation is digitalisation, driving fundamental changes in methodology and content delivery. Advertisers are creatively adapting, continually redefining the way in which consumers interact with...
Discover more insights -
Ad Spending: A Deeper Dive into the Mobile Advertising Revolution
The last decade has seen a significant shift in ad spending, steering clear from traditional platforms such as television and print media, leaning more towards mobile advertising. The accelerated evolution of technology, coupled with the increasing penetration of smartphones worldwide, has made handheld devices a perfect ground for advertisers. Given...
Discover more insights -
Programmatic Advertising: Unveiling Significant Trends and Impact Across the Global Market
The prevalence of programmatic advertising has witnessed exponential growth in recent years. Characterized by the automation of buying and selling advertising spaces, it eliminates the need for human negotiations, significantly increasing the efficiency of the ad buying process. Coupling with technological developments, the industry's propensity for adaptability contributes to its...
Discover more insights -
Internet Ad Spend: Unraveling the Art and Science Behind Global Trends
Companies are persistently navigating the dynamic digital marketing arena, striving to leverage the continually growing online audience. This approach has consequently led to the upward trajectory in the global online advertising expenditure. The allocation of marketing budgets has shifted immensely towards strategies that prioritize online platforms over traditional media. Advanced...
Discover more insights