Key Market Indicators
Lithuanian advertising revenue is projected to hit €775 million by 2028, up from approximately €685 million in 2023. This represents an average annual growth rate of 2%. Since 2013, the Lithuanian market has consistently expanded, averaging a 4% year-on-year increase. In 2023, Lithuania ranked 24th in the global advertising revenue rankings, with Croatia marginally ahead at €685 million. Leading the rankings were Germany, Spain, and France, which occupied the second, third, and fourth positions, respectively.
