Key Market Indicators
The Italian sporting goods market is projected to achieve sales of approximately €1.73 billion by 2028, rising from around €1.61 billion in 2023. This represents an average annual growth rate of 1.2%. The market has shown a consistent upward trajectory over the past decade, with an annual growth rate of 0.9% since 2013. In the European context, Italy's sporting goods market ranks first, followed by Austria, Germany, and France in the second, third, and fourth positions respectively.
