The forecast for import of printed or illustrated postcards and greeting cards to Italy shows a consistent downward trend from 2024 to 2028, with a decrease in volume from 399.13 to 281.77 thousand kilograms. In 2023, this figure was higher, which suggests an ongoing decline. The year-on-year percentage variation indicates a steady reduction in imports, averaging out to a Compound Annual Growth Rate (CAGR) over five years.

Future trends to watch for include:

A potential shift towards digital alternatives, reducing physical card demand.
Changing consumer preferences for sustainable or locally produced cards.
Market adaptations to niche segments such as bespoke or artisanal card offerings.