The sold production of toilet paper in Italy experienced various trends between 2013 and 2023, with a notable dip in 2014 and 2020. In 2023, the value stood at €1,239.1 million, marking a 14.74% year-on-year increase from 2022. Over the last two years, the year-on-year variation is 19.99%, showing a robust recovery. The five-year compound annual growth rate (CAGR) from 2018 to 2023 is 6.28%, indicating a solid upward trend.
Looking at the forecast data from 2024 onwards, a steady increase is anticipated, with the value expected to reach €1,694.2 million by 2028. The five-year CAGR for this period is projected at 4.93%, translating to a total growth rate of 27.2% over five years.
Future trends to watch for include:
- Continued post-pandemic recovery and increased demand.
- Sustainability trends influencing production methods.
- Technological advancements in manufacturing efficiency.
- Potential impacts of economic fluctuations on consumer demand.
