The sold production of handkerchiefs and cleansing or facial tissues in Italy experienced considerable fluctuations from 2013 to 2023, with values expressed in million Euros. In 2023, the value stood at 300.87 million Euros. Trends over these years have shown significant variability with notable year-on-year changes and compound annual growth rates (CAGR). Particularly, there was a substantial increase in 2016 and 2019, followed by varying declines and recoveries in subsequent years. From 2019 to 2023, a moderate growth trend can be observed with an overall positive CAGR reflecting an average annual growth of 5.46% over the last five years.
From 2024 onwards, the forecasts predict a steady growth rate, with the value expected to reach 336.25 million Euros by 2028, signifying a forecasted 5-year CAGR of 1.76% and a total growth rate of 9.14%. This indicates a slower yet continuous growth trend.
Future trends to watch for include potential market influences such as technological advancements in manufacturing, shifts in consumer preferences towards sustainable and reusable alternatives, and potential impacts from global economic factors or health crises that might either spur demand or result in supply chain disruptions.
