Over the past decade, domestic tourism expenditure on tourism characteristic products in Sweden has seen significant fluctuations. From 2013 to 2019, there was a general upward trend, with a notable dip in 2017. The year 2020 registered a substantial decline of 25.91% due to the global pandemic, but this was followed by a strong recovery in 2021 with a 23.66% increase. By 2023, the value stood at 151.67 billion SEK, marking an 8.88% year-on-year increase. Between 2018 and 2023, the CAGR was 1.48%, reflecting moderate growth.
Looking forward, the forecasted figures suggest steady growth through to 2028, with a projected 5-year CAGR of 2.25% and an overall growth rate of 11.75% by the end of this period. Key trends to watch for include the impact of sustainable tourism initiatives, digitalization in the travel sector, and the potential influence of global economic conditions on domestic travel patterns.