Between 2013 and 2023, the inbound tourism expenditure on tourism characteristic products in Sweden showed a generally upward trend, apart from a notable decline in 2020 due to the pandemic. In 2023, the expenditure stood at 49.99 billion SEK, marking a 13.54% increase from the previous year. The 5-year CAGR leading up to 2023 was 1.68%, reflecting moderate growth despite pandemic-related disruptions.

From 2024 to 2028, forecasts suggest continued steady growth in inbound tourism expenditure. Over this period, the average annual growth rate is projected to be 2.25%, culminating in a total increase of 11.79% by 2028.

Future trends to watch for:

The impact of sustainable and eco-friendly tourism initiatives on expenditure patterns.
Potential influence of geopolitical events and economic conditions on international travel to Sweden.
Technological advancements in travel and hospitality services enhancing tourist experiences.
Post-pandemic recovery dynamics as travel restrictions ease and global tourism rebounds.