In 2023, household expenditure on tea beverages in Japan was significantly influenced by both economic and cultural factors. As of 2024, forecasted data indicates a steady increase in spending, starting at 7.3 thousand Japanese Yens and gradually reaching 7.68 thousand Yen by 2028. This progression represents a stable year-on-year growth trend, with small but consistent increases observed annually. Over the last two years, the expenditure on tea shows a pattern of resilience and growth.

Future trends to watch for include:

Rising interest in premium and specialty teas, which could drive higher expenditure.
Potential impact of health trends and lifestyle shifts towards more natural and low-caffeine beverages.
Influence of demographic changes and consumer preferences among younger populations.