In 2023, Nordic countries lead the EU in internet-streamed TV or video watching, with Norway at the forefront (84%), followed closely by Luxembourg and Denmark (both at 83%). Sweden and Finland maintain strong positions, indicating a regional trend toward high streaming adoption. The Netherlands also shows robust engagement at 78%. Growth is moderate in Estonia (66%) and the UK (65%), while Spain, Malta, and Cyprus are in the lower tier (approx. 62-63%). Germany and Austria show similar patterns, whereas Hungary lags slightly at 56%.
Future trends to watch include the growing 5G penetration, which may enhance streaming quality and accessibility. Also, watch for increased streaming platform diversification and competitive dynamics among content providers, potentially increasing user engagement across these EU countries.
Top countries in EU Countries with the Highest Share of Individuals Watching Internet Streamed TV or Videos
| # | 10 Countries | Percent | Last Year | |
|---|---|---|---|---|
| 1 | 1 Norway | 84 | 2016 | |
| 2 | 2 Luxembourg | 83 | 2016 | |
| 3 | 3 Denmark | 83 | 2016 | |
| 4 | 4 Sweden | 82 | 2016 | |
| 5 | 5 Finland | 81 | 2016 | |
| 6 | 6 Netherlands | 78 | 2016 | |
| 7 | 7 Estonia | 66 | 2016 | |
| 8 | 8 United Kingdom | 65 | 2016 | |
| 9 | 9 Spain | 63 | 2016 | |
| 10 | 10 Malta | 63 | 2016 |
