The pre-shave, shaving, and after-shave preparations market in New Zealand has experienced a decreasing trend in value per capita from 2013 to 2023. Starting at $3.93 in 2013, the value saw a continuous decrease, reaching $2.35 in 2023. The most recent year-on-year variation from 2022 to 2023 shows a decline of 4.1%. Furthermore, the compound annual growth rate (CAGR) over the last five years is approximately -2.45%, indicating a consistent decline in market value per capita.
Future trends to watch for include potential innovations in shaving technologies and formulations that could revitalize consumer interest, as well as the effect of increased consumer awareness regarding sustainable and ethical products, which may shape purchasing patterns and affect market trajectory.
