In 2023, Germany led European production of toilet paper, handkerchiefs, and related products, while Italy and the UK followed. A decline was observed in most large markets such as Italy and France, with notable drops in Greece and Estonia. Poland and Portugal showed significant growth. Smaller markets like Serbia and Lithuania experienced substantial increases. The industry faced varied performance, with nations like the Netherlands and Belgium seeing slight declines. However, significant opportunities existed in Eastern European markets.
Future trends to watch include technological advancements in production processes, increased sustainability initiatives, and a shift in demand dynamics post-pandemic which can lead to further market diversification and new growth opportunities, especially in emerging European markets.
Top countries in Sold Production of Toilet Paper, Handkerchiefs, Cleansing or Facial Tissues and Towels, Tablecloths and Serviettes by Country
| # | 10 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 2,350,800,000 | 2023 | +0.61% | +0.83% | View data |
| 2 | 2 Italy | 2,075,300,000 | 2023 | +4.12% | -0.38% | View data |
| 3 | 3 United Kingdom | 1,840,800,000 | 2023 | -0.55% | -1.69% | View data |
| 4 | 4 Poland | 1,160,500,000 | 2023 | +3.4% | +4.19% | View data |
| 5 | 5 Spain | 1,139,000,000 | 2023 | +1.8% | +1.14% | View data |
| 6 | 6 France | 973,500,000 | 2023 | -5.83% | -5.81% | View data |
| 7 | 7 Sweden | 390,100,000 | 2023 | +4.09% | +0.59% | View data |
| 8 | 8 Portugal | 359,590,000 | 2023 | +3.34% | +3.85% | View data |
| 9 | 9 Slovakia | 232,670,000 | 2023 | +3.29% | +2.09% | View data |
| 10 | 10 Romania | 209,470,000 | 2023 | +2.76% | +3.47% | View data |
