In 2023, Germany led European toilet paper production, yet saw a decrease of nearly 4% in sold production. Italy and Greece experienced increases of over 4%, contrasting with the United Kingdom's slight decline. Poland, France, and Spain showed moderate growth under 3%. Eastern European countries like Serbia, Bulgaria, and Lithuania saw notable growth, with Serbia at nearly 6%. Estonia had the most substantial drop at over 41%, a significant contraction.
Future trends indicate increased demand for sustainable and eco-friendly toilet paper. Monitoring changes in raw material costs and sustainability shifts will be essential for understanding market dynamics in the coming years.
Top countries in Sold Production of Toilet Paper by Country
| # | 10 Countries | Kilograms | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 819,580,000 | 2023 | -3.89% | -3.98% | View data |
| 2 | 2 Italy | 768,590,000 | 2023 | +8.27% | +4.19% | View data |
| 3 | 3 United Kingdom | 757,700,000 | 2023 | +0.32% | -0.51% | View data |
| 4 | 4 Poland | 452,240,000 | 2023 | +2.61% | +2.82% | View data |
| 5 | 5 France | 435,570,000 | 2023 | +1.05% | +1.01% | View data |
| 6 | 6 Spain | 366,520,000 | 2023 | +1.66% | +0.92% | View data |
| 7 | 7 Sweden | 172,800,000 | 2023 | +1.24% | -0.47% | View data |
| 8 | 8 Greece | 131,070,000 | 2023 | +3.27% | +3.9% | View data |
| 9 | 9 Romania | 106,130,000 | 2023 | -0.26% | -0.65% | View data |
| 10 | 10 Portugal | 90,446,000 | 2023 | +1.01% | -2.92% | View data |
