The 2024 European hair care market reveals Italy as the dominant player, commanding the largest market share. Spain follows, showcasing resilience with a positive year-on-year growth in 2023. Conversely, France faces a decline, potentially losing ground due to a significant decrease in value from last year. Other countries like Slovakia and Lithuania demonstrate commendable growth rates, indicating emerging opportunities. Despite its smaller share, Latvia shows an optimistic uptick, comparable to Lithuania's growth rate. Smaller markets such as Croatia and Bulgaria also contribute to overall positivity with moderate increases.
Future trends to watch include the increasing consumer shift toward sustainable and eco-friendly products, driven by environmentally conscious European consumers. Additionally, the digitalization trend will further enhance the online sales channels, encouraging a surge in e-commerce within the hair care sector. There is also potential for growth in premium and specialized products catering to diverse demographics.
Top countries in Hair Care Market Size Value Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 31.67 | 2023 | -2.12% | +1.12% | View data |
| 2 | 2 Spain | 23.85 | 2023 | -2.31% | +2.77% | View data |
| 3 | 3 France | 18.53 | 2023 | -2.75% | -3.08% | View data |
| 4 | 4 Poland | 6.36 | 2023 | -1.59% | -1.59% | View data |
| 5 | 5 Greece | 6.17 | 2023 | -2% | +0.99% | View data |
| 6 | 6 Portugal | 3.71 | 2023 | -0.18% | +0.09% | View data |
| 7 | 7 Finland | 2.63 | 2023 | +3.63% | +0.52% | View data |
| 8 | 8 Slovakia | 2.17 | 2023 | +4.61% | +3.43% | View data |
| 9 | 9 Croatia | 1.67 | 2023 | +0.068% | +0.94% | View data |
| 10 | 10 Bulgaria | 1.64 | 2023 | +0.58% | +1.86% | View data |
