The Hair Care market in Finland was valued at 40.244 million Euros in 2023, demonstrating a year-on-year variation of 3.63%. Over the last two years, the market saw a steady recovery with a 2.29% increase in 2022 followed by another growth in 2023. Considering the longer-term trends, the market experienced fluctuations with notable drops in 2014 and 2020, but an overall upward trend is observed from 2017 onwards. This is reflected in a last-5-years Compound Annual Growth Rate (CAGR) of 0.52%.

Future trends to watch for:

Forecasts predict a modest growth trajectory with a 5-year CAGR of 0.56%, leading to a market value of 41.693 million Euros by 2028.
Sustainability and organic product trends may influence consumer preferences.
Technological advancements in product formulations and personalized hair care solutions could foster market expansion.