The fresh whole chickens market in Germany showed significant volatility from 2013 to 2023, culminating in a volume of 248.96 million kilograms in 2023. Following a substantial growth period between 2013 and 2016, the market experienced fluctuations, with periods of decline and recovery. From 2018 to 2020, the market saw consecutive years of decreases and modest growth, ultimately recovering by 2022 with significant year-on-year increases. The average annual growth rate (CAGR) from 2018 to 2023 was 3.47%. Future projections show a steady yet moderate growth trend, with a forecasted CAGR of 1.97% over the next five years, reaching 281.92 million kilograms by 2028.
Trends to watch for:
- Consumer preference shifts towards organic and free-range chickens.
- Impact of sustainability and animal welfare concerns on market dynamics.
- Potential influence of economic factors such as inflation and disposable income on poultry consumption.
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