Between 2024 and 2028, the UK is expected to see a gradual decline in household expenditure on fresh baking potatoes, decreasing from 6.05 pence per capita per week in 2024 to 6 pence in 2028. The forecasted compound annual growth rate (CAGR) over this five-year period indicates a slight decline of approximately 0.20% per year. This trend suggests a stable but slightly contracting demand, consistent with changes observed over the past two years.

Future trends to watch for:

Shifts in consumer preferences towards alternative sources of carbohydrates.
Potential impacts of economic factors like Brexit on agricultural supply chains.
Climate change effects on crop yields, influencing supply and pricing of potatoes.