Between 2013 and 2023, the buttermilk market in Italy saw fluctuations in per capita value, starting at €0.083 and decreasing to €0.077 by 2023. Notably, the value peaked in 2014 at €0.093, followed by a general decrease with gradual stabilizations leading up to 2023. The period from 2022 to 2023 showed a slight decline in value of 1.3%. The last five years experienced a compound annual growth rate (CAGR) of approximately -0.25%, indicating a steady but slow decline in market value per capita.
Future trends to watch include potential shifts in consumer preferences towards healthier or locally-sourced dairy alternatives, which could influence buttermilk consumption. Additionally, any emerging health and wellness trends, as well as economic factors impacting disposable income, will be pivotal in shaping the market’s trajectory in Italy.
