The buttermilk market in Denmark has been experiencing a consistent decline in volume per capita from 6.34 kg in 2013 to 4.43 kg in 2023. The trend from 2013 to 2023 reflects a yearly decline, with a significant compound annual growth rate (CAGR) over the last five years. Particularly, from 2022 to 2023, the market saw a decrease of 2.4%, continuing the downward trend observed in the previous decade.
Future trends to watch for include:
- Potential innovation in product variations to rejuvenate consumer interest.
- Increased health and wellness trends that might lead to formulation or marketing shifts.
- Market response to sustainability and environmental concerns which could impact production and packaging choices.
