Over the past decade, the demand for poultry meat in Kenya has shown a variable trend. From 2014 to 2016, the consumption stabilized at 27.0 thousand metric tons, followed by a significant increase to 31.0 thousand metric tons in 2017—a year-on-year rise of 14.81%. After a stable period, 2020 saw a downturn with a demand of 29.45 thousand metric tons, reflecting a 5% decrease. However, the market rebounded in 2021 to 32.0 thousand metric tons, an 8.66% increase. As of 2023, the demand remained consistent at 32.0 thousand metric tons with a recorded CAGR of 0.64% for the past five years.
Future trends to watch for include:
- Forecasted growth to 33.66 thousand metric tons by 2028, reflecting a 3.76% increase over five years.
- An anticipated average annual growth rate of 0.74% (CAGR) from 2024 to 2028.
- Potential fluctuations influenced by economic conditions, consumer preferences, and supply chain dynamics.