The buttermilk market in Finland from 2013 to 2023 shows a declining trend, with per capita consumption decreasing from 10.95 kg in 2013 to 5.92 kg in 2023. This represents a significant reduction in buttermilk consumption volume over the decade. The year-on-year percentage variations reveal a consistent downward trend, particularly noticeable with a 9.67% decrease from 2021 to 2022, and an 8.36% decrease from 2022 to 2023. The compounded annual growth rate (CAGR) over the last five years indicates an average decrease of approximately 4.5% per year.
Future trends to watch for include:
- Potential market stabilization or further decline depending on consumer preferences and dietary shifts.
- Increased interest in plant-based alternatives could further impact traditional dairy product consumption.
- Innovative product offerings or marketing strategies could help revitalize interest in buttermilk consumption.
