The percentage of individuals purchasing travel and holiday accommodations online in the Provincia Autonoma di Bolzano/Bozen shows a declining trend. Starting from 34.72% in 2024, forecasts suggest a gradual decrease to 32.79% by 2028. Compared to 2023, the yearly percentage drop is slight but continuous, with minor decreases observed each year.

Future trends to watch for:

Potential impact of technological advancements, such as improved VR experiences for virtual tours.
Changes in consumer behavior due to economic or social factors that could influence online purchasing.
The influence of emerging online travel platforms and their strategies to capture market share.