Between 2024 and 2028, the forecast indicates a steady increase in the number of individuals purchasing travel and holiday accommodations online in the UK, moving from 63.72 million persons in 2024 to 69.08 million in 2028. With the number in 2023 documented at 62.5 million, each succeeding year observes a moderate annual growth, with the most significant year-on-year rise around 1.9%. The compound annual growth rate (CAGR) is approximately 2% over five years, indicating a consistent upward trend.
Future trends to watch for include:
- Increasing digital penetration and smartphone adoption improving online booking usage.
- Emerging technologies like AI and VR enhancing user experience.
- Growing environmental awareness leading to demand shifts towards eco-friendly travel options.
- Potential economic fluctuations impacting disposable income and thus travel spending.
