The sold production of prepared pet foods in Austria has shown a generally upward trend from 2013 to 2023, reaching 288.1 million kilograms in 2023. Notably, the growth rate varied significantly with periods of robust increase, such as in 2015 (15.32%) and periods of more moderate growth in recent years, with 2022 and 2023 showing a year-on-year increase of 2.16% and 2.1% respectively.

Considering the compounded annual growth rate (CAGR), the last five years displayed a 4.45% growth rate. Forecasts from 2024 to 2028 reveal a projected growth slowing down, with a forecast 5-year CAGR of 1.51% and an overall five-year growth rate of 7.8%.

Future trends to watch for:

The impact of economic factors on consumer spending behavior affecting pet food sales.
Increasing health and wellness trends in pet nutrition influencing product innovation.
Sustainability concerns and eco-friendly packaging becoming significant differentiators in the market.