The European tea market shows Romania as the leader in market size, occupying a dominant position, while the UK and France hold significantly smaller shares. In 2023, Romania experienced a remarkable surge of 818.99% year-on-year, indicating a dynamic shift within this category. Other notable increases for 2023 include Latvia at 9.27% and Bulgaria at 3.52%, while countries like the UK and Germany experienced slight declines. Over the past five years, growth trends have varied, with new patterns emerging in Eastern Europe, propelling markets that were previously smaller.
Future trends to watch in the European tea market include:
- Continued expansion in Eastern European markets, particularly Romania, driven by changing consumer preferences and increasing tea consumption.
- Potential market saturation in Western European countries, where declines or minimal growth in market size could necessitate innovation in product offerings.
- Evolving consumer interest in wellness and specialty teas, which may lead to shifts in value shares across the continent.
Top countries in Tea Market Size Value Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Romania | 99.93 | 2023 | +7.39% | +818.99% | View data |
| 2 | 2 United Kingdom | 0.036 | 2023 | -2.47% | -0.83% | View data |
| 3 | 3 France | 0.013 | 2023 | +3.83% | +3.38% | View data |
| 4 | 4 Germany | 0.008 | 2023 | -2.08% | -0.87% | View data |
| 5 | 5 Italy | 0.005 | 2023 | -1.46% | +1.33% | View data |
| 6 | 6 Sweden | 0.002 | 2023 | +2.39% | +0.28% | View data |
| 7 | 7 Slovakia | 0.002 | 2023 | +1.18% | +0.29% | View data |
| 8 | 8 Czech Republic | 0.001 | 2023 | +1.58% | +0.88% | View data |
| 9 | 9 Lithuania | 0.001 | 2023 | +2.1% | +2.72% | View data |
| 10 | 10 Finland | 0.001 | 2023 | -0.97% | -0.38% | View data |
