The Polish market for soap (except solid soap) has been experiencing a declining trend over the past decade. In 2023, the market stood at $72.832 million, a continuation of the downward trajectory since 2013, which saw an initial value of $111 million. Year-on-year variations indicate fluctuations, with a decline of approximately 2.57% in 2023, while the compound annual growth rate (CAGR) over the last five years was about -2.8%, reflecting a shrinking market.

Looking ahead, future trends to watch for include:

Potential market recovery driven by increasing demand for eco-friendly and niche soap products.
The emergence of digital channels enhancing consumer accessibility and brand reach.
Innovation in product formulation to cater to evolving consumer preferences and sustainability concerns.