The Lithuanian market for non-solid soap demonstrated a consistent decline in value from 2013, peaking at $5.77 million, to 2023, ending at $4.51 million. The overall market trajectory indicates a gradual contraction, signified by cumulative negative year-on-year variations and a negative average annual growth rate of -1.27% over the last five years.
- In 2023, the market value stood at $4.51 million, continuing its slight downward trend with a year-on-year decrease of 1.71%.
- Over the last decade, the market has seen fluctuations with occasional small recoveries (e.g., 2016, 2021).
Future trends to observe include the impact of sustainability trends, consumer preferences for eco-friendly or premium products, and potential market expansions driven by innovations or regulatory changes impacting packaging and ingredients.
