Between 2013 and 2023, the Moroccan solid soap market for toilet use demonstrated a mixed growth trajectory. Starting at $26.145 million in 2013, it reached $34.711 million by 2023. Despite fluctuations, the market grew with a compound annual growth rate of 2.6% over the last five years. Notably, the market expanded positively in 2021 and 2022, showing resilience post-pandemic.
Future trends to watch for include:
- Consumer inclination towards organic and environmentally friendly products.
- Potential shifts in consumer purchasing behavior favoring e-commerce channels.
- Rising competition from liquid and foam soap varieties.
