In 2023, Japan's import value of sanitary towels, tampons, napkins, and napkin liners for babies was approximately consistent with the overall declining trend forecasted for the coming years. Forecast data from 2024 to 2028 show a gradual decrease, with a modest year-on-year downturn averaging around 0.5% annually from 2024 to 2028. This results in a compound annual growth rate (CAGR) of roughly -0.6% for the forecast period.

Future trends to watch for:

Changes in population dynamics, such as birth rates, which could affect demand.
Potential shifts in consumer preference towards eco-friendly and reusable alternatives.
Trade policy adjustments and economic factors influencing import costs and supply chains.